A NEW florist will open in Swanage – just in time for Valentine’s Day.

TIED, at 62 High Street, aims to be Purbeck’s go-to destination for flowers and gifts.

Specialising in fresh cut stems, hand-tied bouquets, plants and vases, it will also offer local delivery.

The petal purveyor will open its doors at 11am on February 13, before assuming regular opening hours; Tuesday to Saturday, 9.30am to 5pm, extended on national holidays.

Selina Kerley, owner of TIED. Photo: Selina Kerley.

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Owner, Selina Kerley, grew up in Swanage but trained at Capel Manor College in London before starting a career with luxury florist, McQueens.

Work wilted when the Covid-19 pandemic hit, so she packed up her things and returned to Purbeck.

She’s spent the past three years supplying flowers for weddings and events, but now it’s time to fulfil a long-held dream and open her own shop.

“I’m thrilled to be opening TIED here in the heart of Swanage,” Selina said.

“My mission is to create unique and memorable moments through flowers, and I’m so excited to share my passion for floristry with the community.

“I want to thank the community for their support so far and invite everyone to join us as we open doors this Valentine’s.”

You can find TIED on Instagram @tiedflowers or you can reach Selina by calling 07835 979194

Selina Kerley setting a floral display. Photo: Selina Kerley.