SHOPPERS in Purbeck can enjoy discounts at town shops thanks to a new loyalty card.
Swanage Chamber of Trade, in conjunction with the information centre, has launched the Purbeck Pass.
The pass is designed to encourage locals and visitors to use Purbeck shops and businesses, who offer discounts to cardholders.
Costing £5 a year, the Purbeck Pass can be bought at the Information Centre in Shore Road, Swanage, and holders will be able to enjoy monthly deals from a range of shops.
The offers will be publicised on the chamber’s Facebook page, as well as on the dedicated Purbeck Pass Facebook page and by the businesses themselves.
Any profits from the scheme will be used to enhance the Christmas light displays in Purbeck.
“The scheme is expected to gradually increase in scope over time,” said a chamber spokesperson.
“Businesses can join the scheme at no cost and already there has been a lot of local interest in doing so.”
They said the chamber had been all set to launch the scheme pre-Covid but decided to wait until businesses were back on their feet – and work on the ferry had been completed.
“The pass is one of the ways in which Chamber hopes to increase footfall and usage of local shops so that they continue to survive, even in the off season, for the benefit of local residents,” they added.
“Given the difficulties with public transport and the age of the Swanage population, it remains imperative that a range of goods and services remains available locally.”
For more details, log on to the Facebook page at www.facebook.com/profile.php?id=100091706637091.