LITTER pickers in Dorset could win a £100 prize for doing the right thing, thanks to a new lottery competition.
Dorset Council and LitterLotto have joined forces to launch a new initiative aimed at tackling littering – and to reward people doing their part to keep the county clean.
The partnership will see users of the LitterLotto app given the opportunity to win an additional £100 each month, on top of £1,000 weekly jackpot and spot prizes already available.
LitterLotto uses gamification to encourage citizens to dispose of litter properly and has been making waves in the fight against littering.
The app allows users to keep tabs on the amount of litter they dispose of as well as a chance to win a prize on each submission. Each entry also goes into the draw for the weekly and month jackpots.
The scheme was launched in Dorset last year and has already seen local residents win cash prizes, including a keen litter picker in Sherborne who won £100.
Cllr Laura Beddow, portfolio holder for culture, communities and customer services at the council, said: “Anything that helps us tackle the blight of litter in our beautiful county is worth supporting, and the LitterLotto initiative is a brilliant way to use technology to incentivise the use of our street bins and encourage people to not to drop litter.”
Simon Jacobs, director at LitterLotto – aka ‘The Lord of Litter’ – said: “I’m proud to see LitterLotto and Dorset Council working together to keep Dorset looking it’s best and expand its already excellent campaign on responsible binning.
“The partnership will bring innovative solutions and make a positive impact in the community, while also making the experience fun and rewarding for everyone.”
The app has received positive feedback from users, who have praised the experience as both fun and rewarding.
“This is just the beginning and we’re excited to see what the future holds for our partnership with Dorset Council and how it will help us in our mission to create a cleaner and more sustainable world,” Mr Jacobs said.
Cllr Beddow added: “I urge everyone to download the LitterLotto app to their smartphone and get involved. It’s quick, it’s fun and you could win a prize just for popping a piece of litter into a bin.”
Search for LitterLotto on your smartphone to download the app.