Swanage floral designer named in 100 Faces of Floristry awards 

TALENTED owner and floral designer of Swanage based company Tied, Selina Kerley, has been honoured with a nomination as one of the 100 Faces of Floristry as part of the inaugural National Florist Day celebrations which took place on June 8th. 

This recognition celebrates Selina’s significant contributions to the floristry industry and her impact on the Swanage community. 

National Florist Day, hosted by Purple Spotted Media, celebrates the artistry and dedication of florists across the UK and Ireland.  

The 100 Faces of Floristry nomination highlights exceptional industry professionals, showcasing their stories and contributions to the flower industry. 

Tied, which opened its doors on February 13th this year, is the first florist to grace Swanage in over seven years. Since its inception, Tied has quickly become a beloved local business, renowned for its seasonal floral designs and a unique selection of gifts. 

Selina Kerley brings a wealth of experience to her shop, having previously worked with McQueens Flowers in London.  

Her impressive portfolio includes luxury floral designs for prestigious events like Wimbledon and the Evening Standard Theatre Awards.  

Winning the “Open Your Shop” start-up competition by AnkorStart and, Selina’s vision for Tied became a reality, offering bespoke fresh-cut stems, hand-tied bouquets, and floral arrangements for weddings and special events. 

“I am incredibly honoured to be nominated as one of the 100 Faces of Floristry,” said Selina. 

“This recognition reflects the passion and dedication that goes into every floral design we create at Tied. It’s a privilege to bring the beauty of flowers to the Swanage community.” 

READ MORE: New Swanage florist to open for Valentine’s Day     

READ MORE: New Swanage florist to blossom in 2024 opening

Selina’s nomination is supported by numerous heartfelt testimonials from members of the public, highlighting her courage, creativity, and community impact. 

One said: “Opening a flower shop in a climate when many high street businesses are closing took real courage. Selina has invested her heart and soul into Tied, making it a genuine success and a focal point for our community.” 

Another said: “Selina has done a great job setting up and Swanage is lucky to have lovely, fresh ideas and nice products so accessible on the high street.” 

A further testimonial reads: “The most beautiful shop in Swanage run by the best florist, amazing style and attention to detail. A hardworking, wonderful, and kind person!” 

To see what Tied has to offer visit or view their Instagram at @tiedflowers and Facebook at @tiedflowersdorset 

Tied can be found at 62 High Street. Swanage, Swanage, United Kingdom


One Comment

  1. Erich + Silvia Reply

    We are so proud to hear all that about “our” Selina. Her success swapped over the see till Switzerland. Congratulations 🤗🇨🇭😘

Leave a Reply

Your email address will not be published. Required fields are marked *